Aloha

Jo Archibald, Blufish LLC, Honolulu

joarch@gmail.com

I’m an advertising copywriter who specializes in making the complex, simple. I revel in chewy topics such as health care, finance and tech, where I lovingly translate industry jargon into stories that speak to the heart. As a balance-loving Libra, I’m always seeking projects that make my heart swoon or fill me with warm fuzzies.

If you're interested in a bit of backstory, I grew up cleaning my dad's fishpond in Aina Haina so I know a little about fish and a lot about hard work. When I’m not pounding the keyboard late into the night, you can find me at my day job surrounded by some of my favorite people at MVNP. Learn more about me on Linkedin.